Posts

CCR Question 4 Draft

I integrated one specific editing software into the project, Filmora. I used this as the sole video editing software, and used different commands such as editing the lighting, cropping shots, and adding text to the video. As far as cameras went, I used a GoPro 5, which is a small, portable camera that provides professional level filming, especially while in motion. I didn't use any special settings or filters, I waited to format the video until after it was taken.

CCR Question 3 Draft

My production skills increased greatly over the course of filming. I learned how to position the camera well, and in a spot where it gets the best footage. I also learned different ways to trick the audience, such as switching drivers so that I could film while someone else drives. At the beginning I had no filming skills, I could barely take a good picture. Now when I film, it doesn't look professional or even close to it, but it looks far better than it was. I also know how to navigate the video editing software with ease, despite not even knowing about its existence before I made the video.

CCR Question 2 Draft

My film engages with audiences by being relatable. Its target audience, high schoolers and nostalgic adults all remember being late for school, and running to get there as fast as possible. In a trailer, I would release that clip as apart of it. I would also mostly market the trailers to ad-friendly streaming services, which have the ideal audience I am looking for. I would also add the trailer to TV channels, specifically ones that show movies in the same genre. I learned during my distribution research just how much research and guessing goes into marketing. I was also surprised at just how large the budget was, especially compared to the price of the film.

CCR Question #1 Draft

For my video, I used a few different strategies to film what was going on. Of my genre, I used the common 'running out the door,' that many films of the same genre share. I also included a take of the main character being bored with life, while it is not as common, it still is seen often. I also included a voiceover, which many films of the same genre have to give some narration or background. The social groups recognized in my project are High School students, which is their actual social group in ordinary life. They are portrayed as bored and overworked, just trying to get through life.

Project Submission Quarter 3 (without voiceover)

Image

Distribution Research.

Most movies follow a standard procedure when being distributed. This applies mostly to big name movies, from one-offs by big budget studios, such as John Carter, to larger franchises, such as Marvel. These big budget or big name movies tend to get distributed in movie theaters, after a few months of advertising. The opening weekend is when they are in the most theaters, due to them earning over 40% of their revenue then. About 3 months or 90 days later is when they release outside of the theater, but by then they have already earned ~95% of their revenue. They may be claimed by a specific streaming service, such as Netflix, or they may release to a variety of streaming services, TV channels, and stores. A few more months after this, the movie is sold in a larger variety of places, and if they were unique to a single site or channel, they are released everywhere. Smaller budget movies from smaller studios, tend to be released on straight to video. This also happens with franchise seque...

Actual Marketing Plan

I plan to market my movie using social media and theater ads. People younger than 40 tend to see the most movies, and the largest percentages of moviegoers are also under 40. My movie is supposed to be a modern teenage flick, and very few people over the age of 40 are expected to show. The primary age range is expected to be 15-25, and the closer to that range, the more views expected. Due to a high percentage of people under the age of 30 using social media, that is the ideal place to advertise. So, to attract the most viewers for the smallest costs, I plan to market only on social media and during movie theater advertisement slots. Facebook is the biggest social media platform, so I plan to center my advertising around a Facebook page. (Facebook Account)