Most movies follow a standard procedure when being distributed. This applies mostly to big name movies, from one-offs by big budget studios, such as John Carter, to larger franchises, such as Marvel. These big budget or big name movies tend to get distributed in movie theaters, after a few months of advertising. The opening weekend is when they are in the most theaters, due to them earning over 40% of their revenue then. About 3 months or 90 days later is when they release outside of the theater, but by then they have already earned ~95% of their revenue. They may be claimed by a specific streaming service, such as Netflix, or they may release to a variety of streaming services, TV channels, and stores. A few more months after this, the movie is sold in a larger variety of places, and if they were unique to a single site or channel, they are released everywhere. Smaller budget movies from smaller studios, tend to be released on straight to video. This also happens with franchise seque...