Distribution Research.

Most movies follow a standard procedure when being distributed. This applies mostly to big name movies, from one-offs by big budget studios, such as John Carter, to larger franchises, such as Marvel. These big budget or big name movies tend to get distributed in movie theaters, after a few months of advertising. The opening weekend is when they are in the most theaters, due to them earning over 40% of their revenue then. About 3 months or 90 days later is when they release outside of the theater, but by then they have already earned ~95% of their revenue. They may be claimed by a specific streaming service, such as Netflix, or they may release to a variety of streaming services, TV channels, and stores. A few more months after this, the movie is sold in a larger variety of places, and if they were unique to a single site or channel, they are released everywhere. Smaller budget movies from smaller studios, tend to be released on straight to video. This also happens with franchise sequels, like that of Disney movies, which can have a multitude of straight to video sequels. It is usually the streaming service or site that pays for, then holds the rights to the movies.

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