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Showing posts from February, 2020

Distribution Research.

Most movies follow a standard procedure when being distributed. This applies mostly to big name movies, from one-offs by big budget studios, such as John Carter, to larger franchises, such as Marvel. These big budget or big name movies tend to get distributed in movie theaters, after a few months of advertising. The opening weekend is when they are in the most theaters, due to them earning over 40% of their revenue then. About 3 months or 90 days later is when they release outside of the theater, but by then they have already earned ~95% of their revenue. They may be claimed by a specific streaming service, such as Netflix, or they may release to a variety of streaming services, TV channels, and stores. A few more months after this, the movie is sold in a larger variety of places, and if they were unique to a single site or channel, they are released everywhere. Smaller budget movies from smaller studios, tend to be released on straight to video. This also happens with franchise seque...

Actual Marketing Plan

I plan to market my movie using social media and theater ads. People younger than 40 tend to see the most movies, and the largest percentages of moviegoers are also under 40. My movie is supposed to be a modern teenage flick, and very few people over the age of 40 are expected to show. The primary age range is expected to be 15-25, and the closer to that range, the more views expected. Due to a high percentage of people under the age of 30 using social media, that is the ideal place to advertise. So, to attract the most viewers for the smallest costs, I plan to market only on social media and during movie theater advertisement slots. Facebook is the biggest social media platform, so I plan to center my advertising around a Facebook page. (Facebook Account)

Rebel without a cause

The first two minutes of the movie is a mid shot of the presumably main character. This long take is mostly covered by names of important employees, but it is still possible to see the character fall asleep on the street. The take ends with a police siren, but the cops aren't visible until the next take. In the next take, the police siren slowly fades, and there is a short take following the main character and two cops holding him up as a dolly shot. The first lines of dialogue appear in the next take, where the main character is followed with a panning shot, then they are shown to be interrogated and stripped by cops, and this is where the first two minutes end.

American Graffiti

The beginning shows is a static picture of a[] diner, from the 1950s era. In front of the diner, there is a bright yellow text showing the actors, directors, and other employed people. The frame switches to a long shot, consisting of 50s cars, and the first two minutes ends with the cars coming to a stop. There is era music playing, Rock Around the Clock. The movie is comprised largely of long shots, and there are a lot of monologues between the characters. There is dark lighting in most of the shots, showing how the entire movie takes place over the course of one night.

Marketing Plan